Australia’s Independent Truck Procurement Advisor
Helping transport, construction and fleet operators choose the right trucks, negotiate better deals and avoid costly purchasing mistakes.
Getting The Right Advice
To Make Confident Truck Purchasing Decisions
Buying a truck is one of the biggest investments a business makes. The difference between the right specification and the wrong one can affect fuel consumption, reliability, maintenance costs and productivity for years to come.
We help businesses:
Specify the right truck for the job, including engine, transmission, axle configuration, suspension and body setup
Avoid costly specification mistakes that can affect performance and operating costs
Select the correct product and better value for money
Compare truck brands and models based on real operational needs
Services
Expert, independent support across every stage of truck procurement, fleet optimisation and sales performance. Backed by over 40 years of industry experience, these services are designed to reduce risk, improve outcomes and deliver measurable value for your business.
Truck Specification & Procurement Advisory
Independent, expert guidance to help you specify, source and negotiate the right truck for your operation. Avoid costly mistakes, cut through complexity, and ensure every purchase delivers long-term performance, efficiency and value.
Fleet Performance & Procurement Strategy
A strategic review of your existing fleet to improve efficiency, reduce costs and support future growth. Identify opportunities, optimise specifications and plan smarter replacement and procurement decisions with independent, experienced advice.
WA-Based Procurement & Remote Advisory
On-the-ground expertise for businesses operating in or entering Western Australia. From vehicle sourcing and compliance to local specifications and appraisals, get trusted guidance to navigate WA requirements with confidence.
Sales Mentoring for Truck Industry Professionals
One-on-one mentoring designed to improve real-world sales performance. Delivered in live environments, this service helps salespeople and managers refine their approach, strengthen customer engagement and develop the skills needed to consistently close.
Why Use An Independent Truck Advisor?
Purchasing trucks is a significant investment for any transport, construction or contracting business. While dealers can provide information about their products, their role is ultimately to sell trucks on behalf of the manufacturer.
An independent truck advisor works differently.
With decades of experience and knowledge of the trucking industry, including senior sales management roles with premium truck brands in Australia and the United Kingdom, I understand how trucks are specified, priced and sold. Today, I use that experience to represent the interests of the buyer.
I am not tied to any truck manufacturer or dealership. My focus is on helping clients choose the right truck for their operation, based on their routes, loads, working conditions and long-term fleet requirements.
About Ian Kiddie
With over 40 years in the trucking industry across Australia and the UK, I bring a depth of experience gained from senior sales and leadership roles with some of the world’s leading truck brands.
Throughout my career, I have worked closely with transport operators across a wide range of applications—helping them specify, procure and manage vehicles that are truly fit for purpose. This has given me a detailed understanding of modern truck engineering, specifications and custom builds, and how to align these with operational demands, compliance requirements and long-term cost efficiency.
My expertise goes beyond product knowledge. I understand how to structure the right deal, negotiate effectively with manufacturers and dealers, and guide clients through the entire process — from initial specification through to delivery and handover — ensuring a seamless and well-managed experience.
In addition to advisory services, I also work with sales professionals and managers within the trucking industry, providing mentoring and practical guidance to strengthen capability, improve performance and deliver better outcomes.
My focus is simple: to help businesses invest in the right trucks, at the right price, with the right specifications—so they perform reliably, operate efficiently and deliver long-term value.
Contact
For enquiries or to book a consultation please fill in the form or call 0415 689 947